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Work hours:

Monday – Thursday: 10:00-19:00
Friday: 10:00-18:00 (Section B until 14:00)
Saturday: 9:00-20:00
Sunday: 10:00 – 19:00


+359 882 793 601



The MANIA chain of stores started its commercial activity in the distant 1996 in the city of Varna. We have been a leader in selling second-hand clothes for 25 years, and we are successfully developing our franchise model in Bulgaria. We have 41 stores across the country, and another in Athens, Greece.

For several years MANIA stores offered a variety of new branded OUTLET clothes and shoes from famous brands. Our stores have an attractive and modern vision. In the middle of 2019, we were the first to launch a mobile application for our loyal customers, MANIA VIP CLUB. The members of the program take advantage of attractive offers and discounts every month.

MANIA believes in reusing used clothes, which is a huge step towards protecting the environment. All MANIA stores have bins for the “Clothes are not garbage” campaign, in which to leave unnecessary clothes, shoes and textiles, and we give you a voucher for a 20% discount as a token of gratitude. All donations raised from the sale of these goods are donated to the One in 8 Foundation founded by Nana Gladuish to support women with breast cancer.

In September 2020, MANIA opened its most significant and modern store located on  ​​1600 sq.m. in the Jumbo plaza shopping center. Every Saturday at MANIA Jumbo plaza, the charge is 100% new with over 10,000 fashion outlets and second-hand finds from thousands of famous brands.