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The LC Waikiki brand was created in 1985 in France. The Turkish holding LC Waikiki has owned it since 1996, and to this day, professes the motto “Everyone deserves to be well dressed” through its mission of “affordable fashion”. The brand is a leader in the trade of ready-made clothes and accessories for the whole family in Turkey and on the international market. It is present in 47 countries around the world through more than 1,000 stores. The first LC Waikiki stores in Bulgaria were opened in 2010.