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Adidas is a name that can be translated into all languages with a single word: sport. A brand inspired by the day of the match, the thrill of the game, every fan’s excitement, the true sporting spirit. Adidas brings sport closer to us and us closer to the sport.
Adidas Originals presents a fusion of authentic sports style with street fashion. The Originals line gives a contemporary interpretation of favorite models from the past, telling their story. Originals products are recognizable and feature the Trefoil logo.
The idea of Adi Dassler, the founder of the company, is to provide the best possible equipment for each athlete in their specific sport. The three main principles in the production of Adidas brand products are to be as functional as possible, prevent injuries, be as durable as possible, and become a profitable strategy for the company.
Adidas is a classic while also a modern brand that is constantly evolving.